Promote Your Business In Style! by Jade Masako
Product branding is everywhere, and we've all seen it at work: the famous brown and gold LV pattern of the Louis Vuitton purses, the curvy bottle of Aunt Jemima syrup, and even the logos on the shopping bags that we carry out of the supermarket. It's all a matter of making that brand familiar to the audience so that they will think of that particular brand first when deciding on what purse or syrup to buy, or which grocery store to go to. This can work for your company too, with promotional products such as pens, bags, calendars, magnets, T-shirts, and dozens of other options that can be printed with your company's name and logo, so that the next time someone thinks of needing anything that your business may supply, they'll think of you!

Small gifts, such as pens and notepads are an excellent way to promote a business that needs high quantities of promotional materials. Because these items will end up on potential clients' desks, they will inevitably be used on an everyday basis, allowing your company and logo to come to the forefront of their minds whenever the need arises! On your daily commute, have you noticed people drinking out of shiny silver mugs and big plastic water bottles in their cars or on the subway? Since these items can be pricey in the stores, offering them for free to clients with your logo emblazoned on them will give them a chance to drink in style for free - and the best thing of all is that, with prices starting at $1.50 on websites like Art Promos, you'll be making a great impression at a low cost!

Lots of people are "going green" these days, and one way that they're doing so is by using re-usable bags at grocery stores and on their daily errands. Instead of buying tote bags from the supermarket, why don't you give your clients the option of carrying a bag with your company's logo on it? That way, each time a client goes to the grocery store, he or she will not only be advertising for you, but they will also be showing off the fact that your company is socially conscious! This is wonderful for your image and a great marketing tactic
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Besides the computer, the clock is the most looked at item in anyone's office. Why not provide clients with a clock or watch with your business in mind? I recommend: Have you ever been sitting in a meeting, only to find yourself glancing at your watch or the clock every thirty seconds or so? By giving clocks and watches as gifts to clients, you'll ensure that they're thinking of you each instance that they look at the time! The key is to give out promotional materials that clients will use and look at over and over again.

By giving clients items that line up with actions in their daily lives, you will become a part of their routine, just by becoming a presence in their homes or offices. The way that the most successful companies have become household names has been by becoming familiar with the audience they are trying to reach. If your company's name is the first thing that pops up in your client's mind when they think of the need that your business fills, simply as a result of the fact that she uses your mug each morning for her coffee, you will gain business and customer loyalty!

About the AuthorJade Masako has been a marketing professional and freelance writer for 10 years. She has worked with companies all over the country, in helping to provide them with excellent ways to keep clients coming back for more.